Fifty key staff from garden buildings dealerships across the UK and Europe attended Nordic Garden Buildings’ first ever new product preview day, which took place at the parent company, the Burles Group’s headquarters at Abercarn in the Welsh Valleys on August 11th.
The day ended with a Mini being driven on top of an Orangerie to demonstrate the strength of a Nordic Garden Building!!
After an opening ceremony in which Amanda Sizer Barrett, Director General of Gardenex cut the ribbon on proceedings, the Nordic dealers spent a sunshine filled day getting a preview of new products including the veranda summerhouse, the open and panelled pergoda and the new panelled greenhouse. Dealers flew in from Norway, Sweden, Denmark, Germany, Belgium and the UK and based at the Celtic Manor before being transported to Abercarn. In addition to the product previews, they participated in technical, marketing and digital workshops as well as factory tours of Nordic and its sister company, National Plastics and a traditional Welsh lunch at a marquee reception.
Fourteen members of the Nordic team, led by Justin Williams, were on hand to run workshops and demonstrate new online quotation software aimed to make ordering more streamlined.
Commenting on the day, Justin Williams said, “This was an action-packed day which was very well attended. The feedback was fantastic and if the reactions of our existing dealerships to our new products and dealer service packages is anything to go by, we will have a very busy time at GLEE”